JUNE 2022 - AIRSCREAM UK is the latest and 87th member of The UK Vaping Industry Association (UKVIA). The UKVIA is the number one trade association for the vaping sector, supporting, developing and promoting the £1bn vaping industry.
 
The UK is the world leader in drafting effective public policies incorporating e-cigarettes in its anti-smoking programmes, having recognised their effectiveness as a quit tool. As a brand operating in the UK, AIRSCREAM UK is a beneficiary of these policies, many of which are thanks to the UKVIA's tireless advocacy in building goodwill and acceptance towards e-cigarettes through engagement and consultation with the public and governments.
 
Through its science and fact-based approach, the UKVIA's awareness-building work has reached millions of Britons to empower them with the necessary tools and knowledge to reduce tobacco harm. Similarly, AIRSCREAM UK is on a mission to eliminate cigarettes and strives to be a responsible, sustainable citizen of the world by encouraging socially and environmentally accountable vaping practices and ensuring vape devices do not fall into underaged hands. Before membership, AIRSCREAM UK was already looking to the UKVIA as its best practices model to inculcate. 
 
Sam O, AIRSCREAM UK's CEO, says, "The UKVIA's role in advocating for vaping as a healthier alternative is without dispute. The UK is the most progressive nation in the world in recognising the potential of e-cigarettes, and as a result, millions of people have successfully quit smoking. Conversely, misconceptions and stigma against vaping are still prevalent in many parts of the world, resulting in bans and restrictions that leave smokers unable to access a healthier alternative.”
 
AIRSCREAM UK is proud to be a part of the UKVIA's mission to raise public awareness and acceptance of vaping products in minimising tobacco harm and encouraging responsible vaping practices. We hope that by joining our hands together in this collective, we can accomplish more together while inspiring others to do the same."
 
For more information on the UK Vaping Industry Association and its advocacy work, please visit https://www.ukvia.co.uk/.